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For Release

WASHINGTON – To increase the public’s awareness of deposit insurance and how it can protect people’s money in the event of a bank’s failure, the Federal Deposit Insurance Corporation (�౦��Ϸ����) today launched a national campaign, “ Know Your Risk. Protect Your Money .” The consumer-focused campaign aims to reach those who may have lower confidence in the U.S. banking system or who are unbanked, as well as those who use mobile payment systems, alternative banking services and financial products that may appear to be �౦��Ϸ����-insured but are not.

“Consumers today have a variety of options for where they can put their money. Evidence suggests many people may be confused whether their funds are protected by deposit insurance,” said �౦��Ϸ���� Chairman Martin J. Gruenberg. “In light of concerns raised by the bank failures earlier this year, this is an important moment for the �౦��Ϸ���� to reach out to the public and ensure that more consumers understand deposit insurance and how it protects their money.”

Following three regional bank failures earlier this year, a found nearly half of Americans surveyed are worried about the safety of their money deposited into banks and other financial institutions. This uncertainty also suggests a significant percentage of those surveyed are unaware money deposited into an �౦��Ϸ����-insured bank is protected up to at least $250,000. More than 99 percent of deposit accounts in the U.S. today are under this deposit insurance coverage limit and are fully protected by the �౦��Ϸ����. Since the �౦��Ϸ����’s creation 90 years ago, no depositor has lost a penny of their insured deposits.

The �౦��Ϸ���� has also observed an increasing number of instances online where firms or individuals have misused the �౦��Ϸ����’s name or logo, or have made false or misleading representations about deposit insurance, raising confusion among consumers about the insurability of nonbanks and crypto-assets. To determine if an institution is �౦��Ϸ����-insured, you can ask a representative of the institution, look for the �౦��Ϸ���� sign at the institution, or use the �౦��Ϸ����’s tool. Learn more about �౦��Ϸ���� deposit insurance and which financial products are covered .

The �౦��Ϸ����’s public awareness campaign features a piggy bank, which is commonly associated with money and personal savings, placed in potentially risky situations. Recognizing that many Americans may be putting their money at risk, the advertisements emphasize, “Know Your Risk. Protect Your Money.” The campaign consists of digital display ads, including web banners, as well as search engine marketing and sponsored social media that connect consumers to deposit insurance information and resources on the �౦��Ϸ����’s website in English and Spanish. The digital campaign will run through November and will resume in January 2024 with the start of traditional tax filing season and when many consumers receive refund payments.

For more information or to access campaign resources and toolkits, please visit �౦��Ϸ����.gov/news/campaigns/know-your-risk and follow on social media at #IsYourMoneyInsured.